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menaka doshi on Twitter: "Peak Innerwear? Rupa & Company press note says on their 50th anniversary they made it to Mount Everest in first ever such brand exercise. https://t.co/zx9Ld8AxSH" / Twitter
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Heights of Branding: How a super model took Dettol to new heights as innerwear brand Rupa mounted its flag on Mount Everest, ET BrandEquity
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